Bank Of America - The Way Ahead
Microsite showcasing the post 2008 recession efforts made by BofA.
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In early 2009, the country was trying to pull out of a recession. BofA wanted to create a site that helped showcase their efforts to not only the public, but also to their associates. Organic worked on this effort with Hill Holiday (BofA traditional agency) to create a fully integrated campaign including TV, Print and Digital. The final concept was streamlined to a more simple blog like experience.
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Role: Creative Director
