BroadFeed

A social newspaper built for tablets.
___

Role: Creative & Art Direction, Product Group Lead.
Product Group: Strategist, ACD Interaction Design, Interaction Designer, Engineer

Overview

BroadFeed was concepted, designed and built by the Product Development Group at Organic, which I led.

The Group’s mandate was to be a leader in creating new engaging experiences for emerging platforms.

The launch of the iPad in 2010 and the popularity of Twitter gave us an opportunity to explore crafting an experience built for tablets.

___

Problem

On Twitter, users can easily miss the stories shared in their feed because of the high frequency of posts, and the general constraints of a tweet. The larger their network, the greater the chances of content being buried and left unnoticed.

___

Solution

BroadFeed parses the links shared on Twitter, and curates them for the user based on popularity. Now a user can, at a glance, view the best content shared in their feed.

A full Twitter lists directory is also available within the app for additional content discovery.

The content is viewed through various lenses including an editorial, photo and zeitgeist views.

Last but not least, the content is curated within various timespans (selected by the user) by a server side application which constantly monitors the feeds and weighs the content being shared.

While Apps like Pulse and Flipboard were released around the same time, none offered a content curation mechanism. We felt it was a key functionality, so that a user would never missed the good bits, regardless of how often they used the app.

The app launched at SXSW in early 2011, received great reviews from users, and was featured in the "Top 10 New and Noteworthy" in the Apple app store.

___

Honors & Awards
Award: 2011 User Experience Awards
BroadFeed, A Social Newspaper For Tablets - Honorable Mention