Uniqlo
Envisioning the US launch of the Uniqlo online store.
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While working at TrueAction, we received and RFP from Iconic japanese clothing brand UNIQLO. They wanted to see our vision for the launch and integration of a new online store as part of their current website, while also crafting a pre-launch campaign that would seed the online store, create buzz with targeted social and mobile campaigns, while maintaining exclusivity to manage the initial release of inventory.
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Role: Creative Director, working in partnership with another CD.
Team: Art Director, Senior Designer, Copywriter, Motion Designer
GEO fenced store, unique URL revealed on billboard
Temporary popup store location revealed through social campaign
Clothing items can be up-voted and shared through social channels
Uniqlo homepage, with e-store intgratation
Product landing page, with social integration
Uniqlo member personal boutique
Proposal overview video
