Chrysler 300
2010 Chrysler 300, microsite experience.
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For the launch of the new 2010 Chrysler 300, we crafted an experience where the user could customize the vehicle before ordering it through a dealer. The 300 (aka the mini Bentley) has a cult following and owners typically like to style their ride. To introduce the new car, we worked with a 3D model of the car and had it dance on a stage in front of its own TV commercial, something the client wanted us to include as part of the experience.
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Role: Creative Director Team: ACD, AD, Copywriter Award: 2010 IAC Award Chrysler.com, "300 Experience" - Outstanding Website
