TAP Maintenace & Engineering (MRO) newsletter
A newsletter da TAP Maintenace & Engineering (MRO)
A branding, naming and newsletter contents structure definition, created in partnership with Gonç'Alves.
Um projecto de branding, naming e definição de estrutura de conteúdos da newsletter, realizado em parceria com os Gonç'Alves.
Aircraft, Components and Engines are the main TAP Maintenance & Engineering operation skills. We turned it into an acronym to create ACE, TAP M&E clients e-newsletter name and logo that enhances the aviation imaginary.
The name ACE:
> Outlines the main areas that TAP M&E operates.
> Values the quality work of TAP M&E: ACE = care2quality.
The ACE logo:
> Is inspired by the first TAP logos.
> Symbolizes an airport runway.
> Flies with the trend “Retro is the new modern”.
