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    For this project I was given the task of redesigning and re branding a local fast food chain's overhead menu. This included creating branding for… Read More
    For this project I was given the task of redesigning and re branding a local fast food chain's overhead menu. This included creating branding for their meal selection, overhauling their existing menu and also image retouching and editing. Read Less
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Hi all!
 
I'm back again with another major project update. For this project, I was responsible for the redesigning and rebranding of a local fast food chain's overhead menus and product branding.
 
Buba Joes is a Fast Food restaurant who sell Burger meals, Chicken, fries, wraps and more. What they wanted was to refresh their current overhead menu and to add individual branding to each of their meals. This would help to differentiate them from the competition and bring a unique element to the store.
 
Below are the existing overhead menu and the re-designed menu I created along wit th logos I designed for each individual meal.
Existing Overhead Menu
Re - desiged Overhead Menu + Individual Branding for meals
Individual Logo Design Close Ups
As well as redesigning the Overhead menu and individual logos, I also provided photo retouching and manipulation. Some of the images of the food stock required editing to look more appealing to the consumer...
Photo Retouching / Manipulation Examples
I continued to take separate elements from various pictures and compose them together to make the correct burger.
As well as Photo retouching, I also created some original elements that would be used for the overhead menu. Below is the 'Munch Box' I created. This was used to highlight the £1.69 meal deals.
​​Munch Box Meal Deal Box Creation
Thanks for taking the time to look at this project, I'll be back soon with another major project update :)
 
Steven