We use the Latin Grammy gala as an excuse to create an experience of celebration mixed with the passion for music. As CÎROC style.

 

We contacted with the most exclusive high society person of the country, Titina Penzini, and designate her as a brand ambassador.

 

Then we organized two parties where the objective was that participants will demonstrate their passion for music. Titina Penzini would be responsible for choosing between all attendees a one person to accompany her to the Latin Grammys in Las Vegas.

 

The campaign had an important boost in social networks. All guests used the hashtag #CirocLiveVividly and #CirocLatinGrammys to let them know to their contacts everything happening at the parties.

 

At the end, the winner and the brand ambassador attended the ceremony of the Latin Grammys in Las Vegas and documented their trip with photos and videos to close the campaign.