Client: Oscar Carvallo
Agency: SPOTDLY Square
Kinetic Night
What the client wanted:
A digital invitation for the fashion designer Oscar Carvallo and plastic artist Carlos Cruz-Diez exhibition (Kinetic Night), during the Miami Art Basel 2017 at Perez Art Museum Miami.
Client expectation:
A simple invitation landing page
800 people minimum assistance
What we did:
We developed an immersive digital invitation that allowed people to make RSVP, and also aimed to get public attention by making them live a close experience of both artists work. This piece could be enjoyed at the event through VR experience.
Results:
Qualitative:
Through their smartphones, people joined a magical world where they discovered the gowns and listened to anecdotes and stories about their conceptualization from Oscar Carvallo voice. During the event, we created a Virtual Reality experience, and the guests were able to explore the magical world for themselves.
Quantitative:
2,777 registered users
53% attendance confirmed in 2 days
1,463 people attended the event
70% reach
More than 843 new users through the mobile website
On average, every 3 minutes a person interacted with our VR experience during the 4 hours event
Awards:
• Voted by the public to win BEST UI DESIGN, BEST UX DESIGN, and BEST INNOVATION categories on the CSSDA AWARDS
• MOBILE EXCELLENCE AWARD and HONORABLE MENTION badges from AWWWARDS.COM.
• Gold Hermes Award
EXPERIENCE THE WEBSITE FROM YOUR MOBILE: https://kineticnight.com/
360 Desktop & Mobile website experience
"Tokens" graphic design
Background design and VR development
VR Experience during the Art Basel event
