Client: DIAGEO Venezuela
Product: Johnnie Walker Gold Label Reserve
Campaign: Make It Gold
Agency: SuperEventos / LUDO playful agency
Production company: Al Agua
The client wanted:
Promote the spirit of celebration of JW Gold Label whiskey as the protagonist in every moment of celebration.
Campaign: Make It Gold
Agency: SuperEventos / LUDO playful agency
Production company: Al Agua
The client wanted:
Promote the spirit of celebration of JW Gold Label whiskey as the protagonist in every moment of celebration.
What we did:
Contact 3 of the most exclusive celebrities of the country and highlight the most outstanding qualities of each (modeling, music and entertainment) and combine them with the values that they wanted to stand out from JW Gold Label (sensuality, celebration and exclusivity) creating 3 videos that were shared through social media by high brand influencers.
Contact 3 of the most exclusive celebrities of the country and highlight the most outstanding qualities of each (modeling, music and entertainment) and combine them with the values that they wanted to stand out from JW Gold Label (sensuality, celebration and exclusivity) creating 3 videos that were shared through social media by high brand influencers.
