Project Details
Role Played: Design, graphics, pre-press, interactive-PDF optimization
Product: Whitepaper on Financial Planning for an investment firm
Prospect: High net worth investors aged 55-70
Goal: Create an expert and knowledgeable reputation for the brand
Placement: Featured as the offer in multiple advertisements
Imagery:
• Cover imagery used to depict and easy step-by-step road map to Financial Planning
• Each step and it's relevant worksheets are color coded for a clear indication of steps
• Large faded images provide interest without being overwhelming
• Large faded images provide interest without being overwhelming
Success:
• Interior pages set to no bleeds to reduce printing costs
• Final step section is a highly-relevant call to action promoting the benefits of the company's services
• Final step section is a highly-relevant call to action promoting the benefits of the company's services
