Christopher Kane
Spring 2012 Look Book & Ad for the Style.com iPhone App Advertisement
Spring 2012 Look Book & Ad for the Style.com iPhone App Advertisement
Objective: To make Christopher Kane cool and exciting.
Current Perception: Christopher Kane has coverage through fashion media, but isn't as well known as brands that get mass coverage.
Big Idea: Taking Christopher’s Kane idea for his Spring 2012 collection is based on grade school in the 90’s. A look book takes direction from his “floral sticker” concept with graphic designer, Neville Brody, in mind.
Current Perception: Christopher Kane has coverage through fashion media, but isn't as well known as brands that get mass coverage.
Big Idea: Taking Christopher’s Kane idea for his Spring 2012 collection is based on grade school in the 90’s. A look book takes direction from his “floral sticker” concept with graphic designer, Neville Brody, in mind.
