Birkenstock
Free Your Sole
Free Your Sole
Objective: To produce visually dominant ads that showcase Birkenstock in a new light.
Current Perception: Birkenstocks are for tourists and old people and are unattractive.
Big Idea: Birkenstock is an earth-conscious brand of history and comfort. They now offer stylish new styles that keep the comfort of the classics. Consumers are encouraged to “FREE [THEIR] SOLE.”
Award: Silver SCADDY 2012
Art Directors: Alan J Bayoneto & Katie Blake
Current Perception: Birkenstocks are for tourists and old people and are unattractive.
Big Idea: Birkenstock is an earth-conscious brand of history and comfort. They now offer stylish new styles that keep the comfort of the classics. Consumers are encouraged to “FREE [THEIR] SOLE.”
Award: Silver SCADDY 2012
Art Directors: Alan J Bayoneto & Katie Blake
