Premium Goods
Objective: To define an urban voice for the shoe boutique, Premium Goods.
Current Perception: Premium Goods has all the exclusive sneakers.
Big Idea: Because Premium Goods’ consumers appreciate the atmosphere and vibe of the boutique so much,they want to shout out to everyone about their new gear.
Current Perception: Premium Goods has all the exclusive sneakers.
Big Idea: Because Premium Goods’ consumers appreciate the atmosphere and vibe of the boutique so much,they want to shout out to everyone about their new gear.
