Hasbro
Branding & Identity
Hasbro is a brand that has been around for decades and produces such classic board games as Monopoly, Operation and Battleship to name a few.
The gaming industry has seen a disturbing trend - isolated gaming. With the advent of smartphones and portable devices people just aren't interacting with each other like they used to.
Hasbro has an opportunity to combat this trend with their new brand reveal:
Why play a console?
When you can play your cousin?
Why play a mutant?
When you can play your mom?
Why play alone?
When we can play together?
Brand Release Strategies
