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    SONOS is the manufacturer of state-of-the-art sound systems that allow users to control wirelessly from any smartphone, tablet or computer. They … Read More
    SONOS is the manufacturer of state-of-the-art sound systems that allow users to control wirelessly from any smartphone, tablet or computer. They have an entire world of music at their fingertips. The goal of this project is to convert SONOS owners into SONOS advocates. The solution: an interactive app that allows owners to play games, socialize and impress their peers. The app includes games, soundscapes and more all in an attempt to bring SONOS and it's users together. Read Less
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THE RUN DOWN
Introducing the revolutionary SONOS Listening Experience. SONOS is a manufacturer of multi-zone digital music systems that allow you to stream your favorite music wirelessly from your smartphone, tablet or computer to speakers placed wherever you want.

THE CHALLENGE
SONOS' advertising firm 72 and Sunny presented us with a challenge. How to turn SONOS owners into SONOS advocates?

THE OPPORTUNITY
Our goal is to provide our core audience, these proud SONOS owners, with an opportunity to do just that — show off to their friends and family. And we want to provide them with a vehicle that circumvents the “sales pitch”.

THE SOLUTION
Music has become an individual experience, relegated to the earbuds. SONOS makes it social again. It is more than just a piece of technology. It is a transformational music experience that is only amplified when shared. Introducing the SONOS Social Listening Experience.