From the very first moment I started studying Graphic Design, I am convinced that a logo, for a designer, must represent his personal story.
As the designer grows, improves, learns and changes, so must his logo.
That's why this brand is a complete evolution and upgrade of the first one I made as soon as I started my Graphic Design studies back in 2014.
That logo no longer represented me. I saw it as a closed box around my creativity.
So... Why not step out of that box? Why not unleash my creativity?
This presentation is the story of how I did it.
(revised in 2019)
And that's how my new identity was born.
From a closed box to an explosion of creative sparks.
Concept & Branding by Lorenzo Miglietta (I mean... of course!)