Rebranding a fast-growing translation agency
I developed the brand strategy and visual identity for Creative Words, a fast-growing translation agency based in Genoa, Italy.
They are a young full-service language company and they offer to small and mid-sized businesses high standards of professionalism.
The target of the rebranding process I worked on was to reposition the company as an high quality translation agency specialised in technical niches such as machine translation post editing or transcreation.
We worked together and focused the new brand value proposition to be directed towards other businesses (B2B) in order to be seen as "the leading agency for companies wanting to translate into Italian".
The brand identity needed to reflect the spirit of the team behind the agency: creative, bold and skilled.