MTRL Clothing — Experimental Brand Identity

What is MTRL Clothing
Material (MTRL) Clothing is an hypothetical (it does not really exist) clothing company. 
It manifactures high quality clothes using high tech fabric: water-resistant, fireproof, stain-resistant and rip-resistant.
How to represent all of these features in a single logo? 
By creating a superflexible and multi purpose logo. The one you’re going to see!

Cos’è MTRL Clothing
Material (MTRL) Clothing è un ipotetico brand di abbigliamento (che non esiste davvero).
Produce vestiti di alta qualità utilizzando tessuti di alta tecnologia: resistenti all’acqua, ignifughi, resistenti alle macchie e agli strappi.
Come rappresentare tutte queste caratteristiche in un solo logo? 
Creando un logo super flessibile e multi-funzionale. Quello che stai per vedere!
What this logo stands for
That diagonal "slash" represent the barrier created against water, fire, dirt and rips by the Material Clothing's textiles.
Opposite to it, a changeable graphic element is placed in order to represent all the different features of the textiles.

Cosa vuol dire questo logo
Quella barra diagonale rappresenta la barriera creata contro acqua, fuoco, sporco e strappi dai tessuti Material Clothing.
All'opposto di essa, viene posizionato un elemento grafico che cambia a seconda delle diverse caratteristiche del materiale.


I designed this brand in order to illustrate how to design a logo in 7 days. 
And I made a video in which I show my full design process.

⬇ TAKE A LOOK ⬇
(english subtitles are coming)


The sketching part


The "vectoring" part


AND THIS IT!
⬇ AND DON'T FORGET TO APPRECIATE! 
MTRL Clothing — Experimental Brand Identity
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6,268
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Published:

MTRL Clothing — Experimental Brand Identity

MTRL Clothing, a brand identity project I created in order to illustrate how a full logo design process works and how to make it in just 7 days.
263
6,268
20
Published:

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