That's kids stuff.
OVERVIEW
Museum School is a public charter school bringing comprehensive education to the San Diego community, providing innovative learning opportunities for students. The school serves quality education to kids all the way from Kindergarten through 8th grade.
Museum School reflects the diversity of the city; a school community that represents each neighborhood throughout San Diego, supporting both single and working parents. The Museum School concept brings structured understanding beyond the basics, it teaches kids how to learn but it also shows them why they are learning.
Museum School reflects the diversity of the city; a school community that represents each neighborhood throughout San Diego, supporting both single and working parents. The Museum School concept brings structured understanding beyond the basics, it teaches kids how to learn but it also shows them why they are learning.
STRATEGY
The Museum School program is designed to accomplish greater student achievement; identifying those factors that celebrate, nurture and enhance the abilities of the academic community. It brings parents, teachers and students into a learners community that encourage exploration and growth. The program consists of a heterogeneous grouping that embraces comprehensive learning. Structuring a project-based education has ignited this identity—a small school setting, mutual trust, parental involvement and social-emotional growth. By enhancing diversity and inclusive school culture, the Museum School identity conveys, through colors and shapes, a structured and friendly atmosphere where integration is key.
SOLUTION
Using a simple and inviting approach full of personality and distinctiveness, Museum School will showcase an identity that is bold and unique, emphasizing their commitment to the community and its education. Bright colored elements throughout the system reinforce its heterogeneity and creativity. Repetition and rhythm will lead the way to connecting knowledge and goals. The use of pattern, color, and a slab serif as a supporting typographic element keep the identity friendly and inspiring. Smart, clever and charming, advertising pieces will rely on photography to create rapport and a stronger connection with the community.
