MONUMENT is a secular funeral parlour that seeks to inspire through stories and being a beacon of light for the living. It is named Monument because they knowĀ that behind every person lies a monumental story to be told. Monument believes that not a single death is in vain, and that every life has a celebrated story to be shared.
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The logo plays with the hierarchy of type elements to create a visual double entendre so that viewers can read it as either āmonumentā or āmomentā. The color palette is carefully selected to convey a secular approach to ensure no disrespect is given to any culture or religion. The tactile materials were adopted in consideration of a multi-sensory approach.Ā
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ā Ā Letterhead & Envelope Ā ā
ā Ā Business Card Ā ā
ā Ā Visual Identity Guidelines Ā ā
ā Ā Thank You Cards for Visitors Ā ā
ā Ā Moment: A photo & memory book Ā ā