Branding and advertising project for a new Marketing-to-women division of an already existing agency (Marketel).
The collaborative work consisted of developing a brand universe and visual language, producing marketing pieces such as the team portraits and a Mother's Day pledge as well as creating motion guidelines and template for video.
In collaboration with Emmanuelle Dumesnil - Artistic Director, Julie Forget-Lemoine - Artistic Director, Jessie Sternthal - Copywriter and Jo-Ann Munro - Creative Director
Icon set and stylised illustrations
Fun, fresh and lively team portraits
An interactive Mother's Day pledge with a twist.
Each highlighted words were in fact a wink to the best of what the internet has to offer, from popular memes to baby bunny gifs.
Motion treatment
