Strategy, UX/UI, creative and artistic direction, web design, illustration
Our client Outaouais is a lesser known touristic region in Quebec, Canada
and were in need of a complete website revamp, starting with some ground work on their
brand positioning and offer, a thorough user experience overhaul and fresh new design.
and were in need of a complete website revamp, starting with some ground work on their
brand positioning and offer, a thorough user experience overhaul and fresh new design.
Our key strategy was to place the user front and center so they could experience virtually
what the region has to offer, using pov videos in the front-end and smart search results
in the back-end. We also integrated partners offer in the design and helped our client
building a monetizing program that respected and was coherent with the user experience.
what the region has to offer, using pov videos in the front-end and smart search results
in the back-end. We also integrated partners offer in the design and helped our client
building a monetizing program that respected and was coherent with the user experience.
See the beta version here
This was a huge collaborative effort: Luis Asencios-Tyroler / Web designer,
Julie Forget-Lemoyne / Art director, Sébastien Pelletier / Copywriter, Audrey Pageau-Marcotte, Copywriter
Marie-Nathalie Poirier / Strategist, Étienne Delagrave / UX specialist, Smith / Web developpers
Julie Forget-Lemoyne / Art director, Sébastien Pelletier / Copywriter, Audrey Pageau-Marcotte, Copywriter
Marie-Nathalie Poirier / Strategist, Étienne Delagrave / UX specialist, Smith / Web developpers
