Contraception is always a sensitive issue. We wanted to tackle it with humor, and understanding of our target, in a fun and friendly way, since Bayer was perceived as a serious and old brand. We decided to go against sterotypes, fears and social norms that are expected from women, and decided to call them "Myths". 

TVC

Illustrations

Print

At your quinceañera, you want be overlooked. Don´t get fool by Myths!

You never ever look for acquaintances in gossip magazines . Don´t get fool by Myths!

You are always off trendings. Don't get fool by Myths!

Radio - Myth Campaign

Radio - Myth Campaign Plus

Website

McCann 

ECD: Leandro Gómez

Copywriter: Daniela Varela

Illustrator: Serrana del Castillo

Art Director: Carolina Delgado, Serrana del Castillo