Fasenra (Astra Zeneca) needed McCann Health's help into creating a relevant, engaging platform for their US Hispanic patients and prospect patients who suffer from severe asthma. This content needed to be educational yet interesting enough to ignite the conversation between families and doctors.

It was a complex challenge: DTC and HTC communications, targeting the patient, the caregivers, the PCPs and the Specialists. The localization and transcreation needed to be precise and relevant to the wide variety of Spanish speaking audiences living in the US: from Puerto Rico to LA, NY, TX and MIA.

I jumped onboard to lead the in-house transcreation, localization and consulting process on the creation of FASENRAespanol.com website, including all the different collateral assets needed to bring it to life: the MOA video, patient's testimonial video supervision, doctor's discussion guide, dose calendar, and important safety information featured across all assets.

made with ♥ by McCann Health New York 

VP/ Executive Creative Directors: Andrea Thomson, Kenny Evans 
Associate Digital Creative Director: Sean Takach 
User Experience Lead: YuChen Chiu 
Senior Medical Editor: Elana Lore 
Associate Creative Director (Spanish Copywriter & Content Supervisor): Daniela Varela 
Junior Art Director: Margo Hays

Account Supervisor: Fernando Perez
Account Executive: John Rainone
Associate Creative Director of Project Manager: Tanya Jennings
Project Managers: Abby Ward, Kyle Jenkings

Associate Producer: Annette Suarez 

Production House: Adrenaline Films
Production House Associate Producer: Michael Murray

Video Director: Michael McCourt

Video Editor: Jim Rubino

AstraZeneca Clients: Chris Caniz, Todd Liebel, Olga Sosa.