Zendai Art Supermarket ( SELF-PORTRAIT ／ NUMBER 14 GRAY ／ GIRL WITH HAIR RIBBON）
Shanghai Zendai Art Supermarket is the biggest affordable-art marketplace in China.Operating like a supermarket of original art pieces, 90% of its collection is priced from $1.50 to $300. Zendai's mission is to make real art accessible to the masses. Using actual everyday items as visual elements on 2.5m x 2.5m canvas boards, we re-illustrated some of the great art masterpieces - such as Egon Schiele's Self-Portrait, Jackson Pollock's Number 14 Gray and Roy Lichetenstein's Girl With Hair Ribbon. Our key message was “ART, FOR THE PRICE OF EVERYDAY” ITEMS. The artworks have also been invited for exhibition in the Shanghai zendai Art Museum.
Video URL: www.youtube.com/watch?v=LrNZi1cjkcs
证大艺术超市（SELF-PORTRAIT ／ NUMBER 14 GRAY ／ GIRL WITH HAIR RIBBON）
上海证大艺术超市作为中国最大的平价艺术品仓储式卖场，以超市的形式为基础，代理销售艺术家的作品。90%的艺术品定价在人民币10元到2000元。希望通过广告推广让原创艺术走进千家万户。我们创造了一系列的立体户外广告。首先制作了一块宽2.5米高2.5米的巨幅油画板。然后再使用生活中用便宜价格就能买到的各种日常用品，直接装置于画布上，形成立体的作品。重新演绎伟大艺术家埃贡·席勒的杰作Self-Portrait，杰克逊·波洛克的杰作Number 14 Gray，罗伊·里奇特斯坦的杰作Girl with hair ribbon展示在户外街道，来传达花日用品小钱，把大艺术搬回家的创意主旨。
Artist & Designer: Jody Xiong
