Identity & Branding
Illustration / Custom Lettering
Liveland Festival is an international music festival launched in Romania in 2010 focusing on cultural revival and sustainability. I used the leaf as a symbol for nature and the birds to suggest singing and harmonic coexistence. I chose to capture the fragile irregular nuances of hand-drawing in order to suggest the fragility of the Eco issue in relation to humans. The main technique used was hand-drawing in an effort to better translate the individual responsibility we all have towards cultural and natural preservation. The individual contribution to this matter can be better translated through the use of traditional drawing technique than accurate computer vector.