Role: UI/UX, Interaction Design, Product Design
About & Background
Tablet application where children from the ages of 6-14 can stream their favorite tv and movie content.
Key findings suggest that streaming is the main activity kids engage in when consuming media content. Streaming apps definitely have the upper-hand on the market.
Goal
My main objective was to design an app that complies with the needs of both kids and parents. The main challenge was to create a product that is easy to use, accessible to all the kids within a specific age range and the parents themselves. All the apps that I investigated had one major flaw: too cluttered, slow, too many distracting visuals or animated backgrounds that increase load time and sensory overload.
Process
Considering the time limitation, I compressed the design process to the following stages:
RESEARCH / DEFINE / SKETCH / UI / BASIC PROTOTYPE
Colour Psychology
Research shows that environments populated by more than one colour are perceived as stressful and make kids agitated and easily distracted. According to various studies, kids behave less overstimulated and calmer when shown images with only one colour. Unlike commonly accepted norms that associate girls with pink and boys with blue, according to some recearchers boys prefer yellow-based reds (tomatoes) while girls prefer blue-based reds (rubbies). There is an overall disliking of orange.
Prototype: https://marvelapp.com/6idbihe
GOALS
What kids/parents want
Technical
Search function
Enable disable search function
Block function for inappropriate content
Resume playing interrupted clip
Video quality option to save storage
Ad-free option since adds are annoying
History feature that shows what the child watched
A my favourite list
Recommended feature
Basic & advanced parental control options
Time limit control
Age-appropriate content customization, content based on age group: preschool, school age, all kids
Age-appropriate interface, design customization according to age, a one-size fits all will not deliver
Enable casting to big screens
Design
Simple straight-forward uncluttered onboarding
Kid-friendly interface: large hotspots and minimal wording, minimal hierarchies
Simple accessible design
PROBLEMS
What kids/parents complain about
The lack or poor implementation of the features above
Frequent glitchiness, slow app
Too many adds
Various Flows within the app (hi-fi wireframes)
