Isuzu Trucks sponsored microsite on theHub SA cycling website. This site features integration with Strava to create an online challenge for cyclists with a badge earning mechanic. The campaign ran over 4 weeks with new challenges and badges to earn per week. Once all challenges are finished you are entered into a draw to win tickets to the PE to Plett race, one of the toughest cycle races in SA. 

The challenges were specifically tailored to serious cyclists, thus making sure that those who won the prize would be able to compete in the PE To Plett race.