Campaign: Samsung SA - 30 Day Challenge

Samsung - BubbleWash Machine Launch

Every few people find the chore of doing the washing fun. To launch the Samsung EcoBubble Washing Machine we made it fun again, using the core of the washing machine, BUBBLES!

We used a simple random result generator, integrated into the website to create a bubble popping game, most bubbles contained educational information about washing and the EcoBubble Washing Machine, but if you were lucky, you would pop a bubble that contained a FREE Washing Machine.

The campaign was executed on desktop, mobile and facebook, and resulted in a record amount of leads for the Samsung EcoBubble Washing Machine as well as shares across social media platforms.