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    Herradura Retail Storefront Tequila, Jalisco Mexico Client/ Brown-Forman Corporation Type/ Architecture, Interiors, Branded Environments Size/ 2… Read More
    Herradura Retail Storefront Tequila, Jalisco Mexico Client/ Brown-Forman Corporation Type/ Architecture, Interiors, Branded Environments Size/ 2000sf Status/ Completed 2011 Role/ Sr. Project Designer, Project Manager Office/ Professional experience while at Clickspring Design Read Less
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Located on the main square in the town of Tequila Mexico, the project entailed a complete interior renovation of an existing space and created a new “glowing centerpiece” storefront to differentiate Herradura from their next door competitor, Jose Cuervo.

A key design challenge was to create an
environment which expressed the authenticity of Herradura’s rich local history and traditional tequila production techniques. The project incorporates a Retail Area, Exhibit Gallery and Tasting Bar, where visitors get a first-hand sensory experience of tasting the different “expressions” of Herradura Tequila. Visitors are encouraged to continue to explore and learn at the nearby Casa Herradura distillery and plantation.