Occupy Wall Street Branding

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OWS is, if nothing else, a colorful hodgepodge – and not just of people, ideas, and ideologies. There's a surprising mix of images, taglines, and other elements which, together, make up what was a still inchoate OWS "brand."

I was tapped by New York Magazine's Daily Intel Blog to share my (anonymous) Madison Avenue-esque perspective on the words and visuals that make up OWS. Grades were assigned to show which signs stood out from those that should have been left at home.

Click here to see the full 16-sign slideshow.