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Occupy Wall Street Branding

Occupy Wall Street Branding

OWS is, if nothing else, a colorful hodgepodge – and not just of people, ideas, and ideologies. There's a surprising mix of images, taglines, and other elements which, together, make up what was a still inchoate OWS "brand."

I was tapped by New York Magazine's Daily Intel Blog to share my (anonymous) Madison Avenue-esque perspective on the words and visuals that make up OWS. Grades were assigned to show which signs stood out from those that should have been left at home.

Occupy Wall Street Branding
Published:

Occupy Wall Street Branding

OWS is, if nothing else, a colorful hodgepodge – and not just of people, ideas, and ideologies. There's a surprising mix of images, taglines, and Read More

Published: