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    OWS is, if nothing else, a colorful hodgepodge – and not just of people, ideas, and ideologies. There's a surprising mix of images, taglines, and… Read More
    OWS is, if nothing else, a colorful hodgepodge – and not just of people, ideas, and ideologies. There's a surprising mix of images, taglines, and other elements which, together, make up what is still an inchoate OWS "brand." I was tapped by New York Magazine's Daily Intel Blog to share my (anonymous) Madison Avenue-esque perspective on the words and visuals that make up OWS. Grades were assigned to show which signs stood out from those that should have been left at home. See the full 16-sign slideshow here: http://bit.ly/pK0tdP Read Less
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Occupy Wall Street Branding

OWS is, if nothing else, a colorful hodgepodge – and not just of people, ideas, and ideologies. There's a surprising mix of images, taglines, and other elements which, together, make up what was a still inchoate OWS "brand."

I was tapped by New York Magazine's Daily Intel Blog to share my (anonymous) Madison Avenue-esque perspective on the words and visuals that make up OWS. Grades were assigned to show which signs stood out from those that should have been left at home.