Cadbury Mini Rolls are the original cake bar and have been gracing supermarket shelves and kids' lunchboxes since 1962. But walk down the aisles and you might've missed them.

 

We capitalised on the speech mark shape created by the swirled filling and developed a positioning “with BIG personality”. The new brand lock-up is bold and fun, and we heroed each product with dynamic photography. These were brought to life with a series of relevant exclamations to give each flavour literal shelf shout. Open the packs and you'll find further personality with indervidual wrapper messages.