For the second year, Doublespace was charged with creating My First Birthday Club for Fisher-Price to help moms celebrate their kid's first birthdays royally. Working with the Fisher-Price team, and their partners, we celebrated baby's first birthday with a circus-themed sweepstakes, and party tips from Hostess with the Mostess. Our work included the website, the sweepstakes, the visual identity, digital advertising, email promotion and the design of the Big Top Birthday logo.
Landing Page of Microsite
Party Tips Landing Page
Hostess with the Mostess Landing Page
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