SPACE & IDENTITY | STAND DESIGN FOR ESMALGLASS - ITACA GROUP AT CEVISAMA 2015
WE WERE PROUDLY CHOSEN TO DESIGN THE ESMALGLASS - ITACA GROUP STAND FOR CEVISAMA TILE FAIR PAST MONTH, AT VALENCIA.
IT WAS A CHALLENGE BECAUSE THE SPACE FOR AMBIENCES WAS MINIMAL, BUT WE FELT LIKE WE NEEDED TO EXPRESS A LOT OF DIFFERENT PERSPECTIVES. SO WE CHOSE TO BUILD TWO VERY DIFFERENT SPACES: A LIVING ROOM AND A DINING ROOM, DIVIDED BY A LONG, NEUTRAL CORRIDOR.
THE ENTRANCE TO THE STAND WAS CREATED BY A SIMPLE LIGHT-SCREEN BEHIND THE RECEPTION TABLE, WHICH ILLUMINATED THE WHOLE AREA WITH A DIFFUSE, WHITE SOURCE OF LIGHT.
ESMALGLASS IS A VERY TECHNOLOGY-THINKING BRAND, AND THEIR DESIGNS NEEDED TO BE REPRESENTED THAT WAY: WITH FUTURISTIC MIXED MATERIALS. WE USED TEXTURIZED POLYCARBONATE AND PLAIN CONCRETE WALLS FOR THE STRUCTURE AND MORE NATURAL FURNISHING AND COLORS TO DRESS THEM AND GIVE IT THE CONTRAST WE WANTED.
IT WAS AN OVERALL REALLY EXCITING AND CHALLENGING PROJECT. WE’RE REALLY LOOKING FORWARD TO WORK WITH ESMALGLASS - ITACA GROUP AGAIN.
