Interactive Bubble Method on the Topic of Sufficiency
Präsidialdepartement, Basel-Stadt, 2015
"The poster series enabled the efficient communication of the complex topic eco-sufficiency, in particular thanks to the interactive elements stimulating conversations about sufficiency of the inhabitants of Basel". – Barbara Adler, Kantons- und Stadtentwicklung Basel
The city of Basel has the task to inform its inhabitants and raise awareness on eco-sufficiency. On the basis of data from eco-sufficiency studies on living, mobility and food, YAAY prepared four poster boards for the Eco-Festival Basel in 2015.
We were challenged to present the scientific results in an understandable and visually attractive way. It was important that the posters raise awareness and stimulate reflection, but do not appear instructive. The infographics motivate the viewers to observe the issue, think about the topic and suggest indirectly that they are "on the right track".
We analyzed the results of the various studies carefully and filtered out the essential statements. Three thematic posters and one summary poster were printed on wood with custom designed icons and diagrams. The interactive elements attracted the attention of the festival visitors and offered the opportunity to analyze their own eco-sufficiency behavior.
We are very proud to announce our project has been awarded first prize in dpa-Infografik Award 2015 by German Press Agency (dpa). Amongst more than 130 participants, YAAY won the first prize in non-daily infographic category.