THE PROJECT
To produce a visual narrative of skincare brand Olay's 'Best Beauty' campaign.
My concept was rooted in the philosophical notion of 'tabula rasa' -
re-imagined as a metaphor for the pure condition of one's body, instead of the mind, beneath/prior to any transformative actions.
The skin, as such, is our most immediate and timeless canvas for self-expression.
ta·bu·la ra·sa (noun)
/ˌtabjʊlə ˈrɑːzə /
1 An absence of preconceived ideas or predetermined goals; a clean slate.
1.1 The human mind, especially at birth, viewed as having no innate ideas.
There is a removable cover, featuring the title printed on tracing paper.
Publication
(210 x 148 mm)
(210 x 148 mm)
