For my concept I did an appropriation of organizations that allow the public to sponsor a child in need. I created my own fake organization that advertised underprivileged recent design graduates in need of employment. The name of this specific organization is the Underprivileged Post-Graduate Designer Employment Location Program. Using the first letter in each word I made an anagram that spelled "PLEDGE UP", which I used for my tag-line. I used an arrow pointing up for a symbol for the fake organization, not only does it serve as a secondary element, but send a hopeful message.