Brief
Redesign the packaging of a popular childrens toy to be more sustainable.
Insight
Barbie has been ranked the worst toy for its sustainability in the toy industry, with previous convictions of ripping trees down across the world.
Soultion
Make a new sustainable piece of packaging that puts Barbie amongst of Hasbro and Lego who are currently the most sustainable toy retailers in the world.
The new box is designed to separate into two pieces, the base and the backdrop. Due to Barbies top heavy form, she is unable to stand up alone. The base of the box now gives her the extra weight and the flat edge to now stand up without being propped up against walls, books and other objects. Whilst the top of the box makes a quirky backdrop for the doll. The base and backdrop can be taken apart whilst being able to put back together to further use the box to transport the doll.
The new packaging only uses one piece of card and no glue making it 100% recyclable and non toxic towards children. The box is already made from recycled card and water based inks.
Layout
The two parts of the box are cleverly constructed to slot within one another instead of using glue to make them rebuildable. The red boxes and lines are the parts to be cut.
One Promise
Thanks for looking!
