Brief
Design packaging for premium, gift range brand, 'Our Little Secret'.
Insight
Many great things are left in the dark, some secrets shouldn't be...
Solution
Go against everything currently on the market to create a unique space on retail shelves.
Brownies, Cookies, Victoira Sponge Cake
Our Little Secret is a baking range that caters for the 'gift seekers' and ametur bakers. Their products exclusively tackle one recipe at a time. The box includes the equipment needed for the recipe e.g. mixing bowl and cake tin and the specific quantity of each ingredient (that isn't fresh) that is needed for the particular recipe.
Packaging
The full box contents
Advertising
The advertising consists of a print campaign simply showing nothing more than the brand mark, crumbs and a hashtag. This minimal approach is to intrigue the general public and make them create hype online with the hashtag '#OurLittleSecret' on twitter and facebook.
Crumbs are featured under the logo to be a little give away as to what the brand is rather than giving the game away. It also refers to following the crumbling trail...
Thanks for looking!
