Brief
Brand a new revoultionary product which can make anything waterproof.
Insight
People are very sceptical of things they've never experienced or don't know.
Solution
Use sports sponsorship such as Rally racing to show the product in motion and gain consumer trust.
The branding uses an infinity symbol instead of the word 'Infini' to visualise the long lasting power of infinidry but also shows two water drops locked within it.
Sponsorship
To create a successful advertising platform, Infinidry has entered their own team car into the World Rally Championships (WRC). This platform enables the brand to advertise to a wide, niche audience as well as fully demonstrating the product in action. Infinidry chose this extreme sport as their main sponsorship because of the locations and terrains the championships face (mountains, dirt tracks, off road, forest, dry climates etc.). These locations enable the product to be demonstrated to its full potential whilst advertising the brand worldwide to the correct target market.
Thanks for looking!
