Izmailovsky Park is a large and beautiful natural park in Moscow's east. The park has its own rich and exciting history and traditions. It's a unique place in regard of ecology and infrastructure. The Studio has developed brand identity that, while retaining the park's historical background, stresses its’ actual features as a modern and "European" entertainment venue - this is the common trend of development of all Moscow's parks. An unusual unique bird becomes the park's heraldic symbol and trademark, which allowed to create interesting navigation system, promomaterials and the park's general visual image.