NOUWENS
Carpets of distinction
Carpets of distinction
Nouwens is a brand filled with heritage. A family business that has grown from a meticulous attention to detail, craft and doing things right. With this in mind we set ourselves the task of taking the heritage of the brand, emphasising recognisable components of quality and increasing the overall relevance to modern consumers.
The resulting design takes a traditional bobbin, as a symbol of the heritage and craftsmanship, and uses it to create a modern icon for Nouwens. The Nouwens’ N has been crafted into the bobbin to provide additional identification and reinforce the brand’s commitment to quality.
The colour pallet, logotype and overall graphic style bring a contemporary relevance that compliments the brand’s heritage. Overall the new Nouwens identity positions tradition, quality and craftsmanship in a context that provides the basis for enduring relevance.
The resulting design takes a traditional bobbin, as a symbol of the heritage and craftsmanship, and uses it to create a modern icon for Nouwens. The Nouwens’ N has been crafted into the bobbin to provide additional identification and reinforce the brand’s commitment to quality.
The colour pallet, logotype and overall graphic style bring a contemporary relevance that compliments the brand’s heritage. Overall the new Nouwens identity positions tradition, quality and craftsmanship in a context that provides the basis for enduring relevance.
