The Loeries Awards
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The country’s most prominent creative award show can hardly go around with a dated logo and an uninspired annual. Our role in refreshing their existing logo and designing the annual three years in a row is our way of contributing to an institution that has enabled our industry to express itself.
The Loerie Awards recognise, reward and foster creative excellence, while setting a benchmark for the best creative communication with the core message that “Creativity is Business”.
We were tasked with making the Loerie’s identity more contemporary, simpler and neutral. Through the overall look and feel and, especially, through relooking the colours, we redesigned the identity to be impartial and uncomplicated making it an icon that exemplifies the principles of creative excellence – simplicity, clarity and relevance. We have also designed the Loerie’s annual three years in a row, including 2012.
The Loerie Awards recognise, reward and foster creative excellence, while setting a benchmark for the best creative communication with the core message that “Creativity is Business”.
We were tasked with making the Loerie’s identity more contemporary, simpler and neutral. Through the overall look and feel and, especially, through relooking the colours, we redesigned the identity to be impartial and uncomplicated making it an icon that exemplifies the principles of creative excellence – simplicity, clarity and relevance. We have also designed the Loerie’s annual three years in a row, including 2012.