"You Are Never Lost"
Logotypes
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Ideogram
Shining lighthouse
Shining lighthouse
The logo visualizes a shining lighthouse which symbolizes the brand promise, “You are never lost”, of Future Minds as a lighthouse helps lost sailors at sea to find a land, Future Minds helps confused students to choose the correct education path and the career.
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Imagery:
Patterns/ Textures
Patterns/ Textures
All the patterns are inspired from the characteristics of each section. For example Science and Engineering section’s patterns are inspired by DNA shape and cogwheels. Art and Design section’s pattern is inspired by basic geometric shapes. Business Studies and Management section’s pattern is inspired by Puzzles and percentage symbol. Local Universities and Institutes section’s pattern is inspired by the shape of Sri Lnakan map and an graduation hat.
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Wayfinding System
Pictograms
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Wayfinding System
Direction signage
Direction signage
Banners
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Product Range
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Programme
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Wayfinding System
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