Masthead
Old | New
Masthead is completely recreated using rough brush scrip to signify bold, spontaneous, expressive feel. The challenge was to create the masthead according to the new concept without losing the essence of genuine Artra logo. Since the faded-grey line in the middle of the previous masthead was removed (on left) the letter “R” is flipped horizontally in the new masthead maintaining the idea of reflection of the word “art” (on right).