ARTRA Magazine Redesign
Masthead
Old   |   New
Masthead is completely recreated using rough brush scrip to signify bold, spontaneous, expressive feel. The challenge was to create the masthead according to the new concept without losing the essence of genuine Artra logo. Since the faded-grey line in the middle of the previous masthead was removed (on left) the letter “R” is flipped horizontally in the new masthead maintaining the idea of reflection of the word “art” (on right). 
Cover
Old   |   New 
The width of the magazine is increased by 33mm while the height remains the same. The cover contains at least one image from each article creating a texture while giving a sneak peek to the reader about what is inside the magazine.
New layouts - Article #1
Layouts are mainly prioritizing the art work and the special quotations by the artist drawing more attention to them. The magazine is used two primary typefaces. A dedicated custom-made type inspired by the masthead for headings and pull quotes and a san serif type for body copy. 
New layouts - Article #1
New layouts - Article #1
Old Layouts
Art Calendar
Primary ARTRA Typeface
 
Secondary Typeface
Final Execution
Final Execution
ARTRA Magazine Redesign
96
1,171
1
Published:

ARTRA Magazine Redesign

This project was to do an effective redesign for a given magazine understanding its content, culture and target audience. Artra is a Sri Lankan b Read More
96
1,171
1
Published: