Premiamo la parità: social campaign for Gender Equality
268
18
2
Published:
  • Add to Collection
  • About

    About

    This is Premiamo la parità social ADV campaign, winner of "On The Move 2014" contest, promoted by Pubblicità Progresso. It has been developed dur… Read More
    This is Premiamo la parità social ADV campaign, winner of "On The Move 2014" contest, promoted by Pubblicità Progresso. It has been developed during the Design of Visual Communication course at Polytechnic of Milan in 2014. The project booklet is the result of a PERSONAL RESTYLING. Concept, video and original design: Marta Abruzzese, Daniela Arienti, Valentina Borin, Carla Cariello, Nadia Conti. Read Less
    Published:
The commercial aims at raising awareness about the issue of Gender Gap in the business world and work environment and it is addressed, in particular, to employers and managers. Thanks to an interesting metaphor, the escalators as a representation of the career, the video highlights that women conditions at work are not the same of men. The gesture of pushing the emergency buttons represent a call to action: the society should change in order to give everyone the possibility to express his/her potentialities. 

Video realized by: Marta Abruzzese, Daniela Arienti, Valentina Borin, Carla Cariello, Nadia Conti.
Translation: 1) In the business world, women are forced to greater effort; 2) "Premiamo" (in Italian the verb "premiamo" means both push and recognize/reward) the equality. Campaign for Gender Equality
Premiamo la parità spot has won the first prize in video category in "On the move 2014" contest, promoted by Pubblicità Progresso, the most important istitution for social communication in Italy. 

It has been awarded during the 10th international conference of social issue advertising on 27th October 2014 and it has been broadcasted by the official regional tv newscast. 



Project book 

This booklet explains all the creative process behind this project: from the first research about the social issue to the phisical production of the video.

This booklet is the result of a PERSONAL RESTYLING
Thank you for watching!