Jabberwocky magazine has been realized as part of a greater project around the metadesign of a "death" brand, The Famous Charisma Label, in order to bring it back to a new life. Once we have identified the brand values as the most important aspect to be considered in designing its new identity, we have chosen some contents consistent with it. In particular, in Jabberwocky we tell story in line with indipendence, provocation and sophistication values, to give back to the reader "the voice" and the character of the brand.
This version is the result of a PERSONAL RESTYLING.
Concept and original design: Daniela Arienti, Valeria Aufiero, Angela Cannavò, Sofia Chiarini, Nadia Conti.
The following video interprets the brand values in order to suit the medium. In this case The Famous Charisma Label has been described through the metaphor of circus and represented by a vibrant visual style.