Neutrogena - skinid.com
Neutrogena SkinID (www.skinid.com) - personalized acne treatment products, available exclusively online.
I served as multi-disciplinary lead, managing design and developmentfrom concept to execution. I played a key role in brand development andin defining the UX strategy - performing user research (includingmedical professionals), designing all wireframes and UX deliverables.
The results include the design and development of a patent-pending online skin iDTMEvaluation tool (a comprehensive series of interactive questionsdeveloped with leading Dermatologists used to determine an appropriateregimen), as well as the development of the SkinID.com website. Ads forthis product can be seen online and on television, with spokespersonsincluding Hayden Panettiere (Heroes)
Neutrogena SkinID (www.skinid.com) - personalized acne treatment products, available exclusively online.
I served as multi-disciplinary lead, managing design and developmentfrom concept to execution. I played a key role in brand development andin defining the UX strategy - performing user research (includingmedical professionals), designing all wireframes and UX deliverables.
The results include the design and development of a patent-pending online skin iDTMEvaluation tool (a comprehensive series of interactive questionsdeveloped with leading Dermatologists used to determine an appropriateregimen), as well as the development of the SkinID.com website. Ads forthis product can be seen online and on television, with spokespersonsincluding Hayden Panettiere (Heroes)
Sample question. Users can use a combination of text/fields and visuals to answer each section.
Sample question. Users can use a combination of text/fields and visuals to answer each section.
Sample question. Strong use of visuals allows users to answer the necessary questions without feeling like they are "filling out a form".
Results and regimen are custom fit for the user.
skiniD.com on YouTube featuring Hayden Panettiere
Article about skiniD.com with Katharine McPhee
skiniD.com on Facebook
