When Bumble Bee Foods was introducing a brand new, sustainable, pole-caught product, they came to Geary LSF for a custom website. Key brand objectives focus on traceabilty, conservation and certification.
The brand's partnership with WWF (World Wildlife Fund) is communicated throughout the website with imagery and content in both written and video formats.
As a unique feature of theWildSelections.com website, Geary LSF created a tool that allows consumers to track exactly where their seafood came from and when it was fished, reinforcing the transparency of the cause.
The site features 3 videos produced by the Geary LSF team as an effort to generate awareness for the brand and clear communication about the WWF partnership and MSC certification.
The following is the general brand awareness video.
The following is the general brand awareness video.
